Truth, Lies, and the Internet
Truth, Lies, and the Internet
Two things compete for control over our beliefs: facts and falsehoods. That is, people form beliefs sometimes as a result of facts—in which case their beliefs are true—and sometimes as a result of lies they have been told—in which case their beliefs are false. The factual falsehood of lies is no impediment to their being believed; indeed, it sometimes seems that the efficacy of lies in producing beliefs is at least the equal of the efficacy of facts. Why is this—what accounts for the efficacy of lies in the formation of human belief? Why are lies such efficient shapers of belief? The main reason is surely that lies are commonly designed so as to conform to human psychology: the liar constructs his lie so as to fit the emotions, prejudices, tribal loyalties, and wishes of the recipient of the lie. Facts, on the other hand, enjoy no such power: the world is not designed so as to accommodate human psychology. Facts are what they are independently of human psychology or individual preference. They are not agents at all; they don’t set out to generate beliefs intentionally. They are not a type of propaganda. So, they don’t have the advantage of catering to what people want to believe, or can’t help believing, or are amused to believe. But the lie can be calibrated and calculated to reflect the vagaries of the human mind; so it enjoys a power not possessed by facts. Facts can easily produce cognitive dissonance in the human mind, but lies can readily be constructed so as to soothe and satisfy the mind. We can be reluctant to accept the facts, given our antecedent state of mind, but the skilled liar knows how to make his falsehoods welcome. Thus, lies have an inbuilt advantage over facts as belief generators. Facts are not even trying to convince you of anything, but liars use every resource to get you to accept their assertions.
In addition to this, there is an asymmetry in the consequences of challenging facts and challenging lies. No fact is insulted if you challenge it: the equal lines in the Muller-Lyer illusion are not affronted when you claim they are unequal, but the liar will take umbrage if you suggest that he is purveying a falsehood. There is a social cost in challenging the liar that does not exist in the case of facts. If you call someone a liar, expect them to take offence (or pretend to): for it is generally regarded as wrong to lie (but it is not wrong of physical objects to mislead you by their appearance). This is because (as Kant insisted) lying takes place against a background of generally accepted testimony: we hear what people say and we generally accept it as truthful. Society depends on such a practice (which is why the habitual liar is abhorred). The liar is parasitic on the truth-teller. And the lie is inherently indistinguishable from the true statement: there is no mark or sound to signal that a lie is being told. The lie takes place within a respectable social context, it carries no sign of its status as a lie, and it is designed so as to accommodate human psychology. But the fact enjoys no such privileges: facts don’t care about the social costs of disbelief, or about whether we trust them or not. Lies, on the other hand, carry heavy psychological baggage: it is difficult to recognize them as such, and there are social costs to calling them by their proper name. Then too, lies can be targeted toward susceptible groups, whereas facts don’t do any targeting at all (though truth-tellers may select which facts to convey to recipients). Nor can facts avail themselves of the devices of rhetoric, not being linguistic items at all, while lies can dress themselves in rhetorical finery. The fact is on its own, so speak, in generating belief, and it is indifferent as to what beliefs it generates. It is underpowered compared to the lie, lacking in belief-generating resources. Nor is it always accessible to our cognitive faculties: many facts are completely unobservable and can only be known by shaky inference. It can be a laborious process to discover the facts, whereas the lie promises to give us the truth with no effort at all—just believe what you are told! Thus, lies seem to have a distinct advantage when it comes to belief formation: facts can’t compete with their inherent power to persuade. And, of course, we are fallible about facts, so we can’t guarantee that truth will be the result of seeking them out; the lie, by contrast, is presented immediately to the mind, inviting belief. No wonder lies are so widely believed and facts regularly ignored or denied.
The Internet is well designed to capitalize on these properties of lies. For it allows lies to be spread with all the resources of propaganda; it allows for targeting of susceptible recipients; and it promotes lies without the possibility of cross-examination. This last point is important: one disadvantage of the lie is that an audience can challenge the liar by asking questions; but on the Internet, there is no such confrontation. The liar can be anonymous, and he is not face to face with the person he is trying to mislead and thus open to cross-examination. Couple this with judicious targeting and you remove the possibility of exposing the lie. What the Internet has added to traditional lying is distant lying: lying with minimal risk of embarrassing exposure. The Internet liar is spared the problem of defending his lie in the face of skeptical listeners, or at least this problem can be more easily deferred and deflected than in a face-to-face encounter. The Internet has greatly empowered the liar, given him greater scope and immunity to correction. What we now call “social media” is the perfect environment for the propagation of lies. The lying meme survives and spreads in this digital ecosystem. Facts are remote from it; words are the medium in which belief is formed. The virtual world is thus a world of lies, or can easily become so. One wonders whether facts can retain their old hold on belief in this new world, or whether lies will maintain their grip on belief, even strengthening it. We must not underestimate the power of lies given the right environment. Lies are actively opposed to facts, but facts are not actively opposed to anything, and don’t have the best PR.
Colin McGinn
